8 SEO Tips For Beginners In 2021

8 SEO Tips For Beginners In 2021

SEO Tips For 2021 Integrating an SEO strategy as a small business can be daunting; however, we have put together a clear, essential list of 8 SEO tips for beginners in 2021 to approach. SEO (search engine optimisation) refers to optimising your website to rank highly in search engines. 68% of online experiences begin with […]

Why Content Marketing Is So Important

Why Content Marketing Is So Important

Content marketing is a proven technique in building a successful company. The benefits of implementing a content marketing campaign into a digital marketing strategy are endless; this will help with building brand recognition, allow potential customers to build trust through the valuable content you share, and maintain relationships that ultimately lead to sales. Sharing content […]

What Should A Landing Page Contain

What Should A Landing Page Contain

What Should A Great Landing Page Contain? Your landing page is significant for lead generation. Imagine this as your physical shop; as soon as potential buyers walk through the door, they want items to grab their attention, transparent pricing, actual proof of a product or service and obvious direction of how they can make any […]

How To Create A Digital Marketing Plan

how to create a digital marketing plan

Everyone knows the saying; if you fail to plan, you are planning to fail. This is no different for digital marketing. If you wish to create strong strategies to reach and convert your target customer, and create value in your campaigns at every stage and area of the process, knowing how to create a digital […]

How SEO Works For Websites

How SEO Works For Websites

An Introduction To SEO Developing an effective SEO strategy for your business is pivotal in growing your online presence and gaining more customers. SEO (Search Engine Optimisation) is the process of incorporating various online elements into your website to increase your ranking position in SERPs, and ultimately growing traffic to your website. Search engines work […]

How To Design A Website Homepage

How To Design A Website Homepage

Your website homepage is the first meeting you will have with many of your potential customers. When people visit your website, this initial impression is vital in ensuring that visitors connect with the services that your business has to offer in an instance. There are many elements to include when creating a good website, whether […]

How Has Digital Marketing Changed Consumer Behaviour

how has digital marketing changed consumer behaviour

How Has Consumer Attention Changed? The digitisation of the modern era has transformed consumer behavior and attention. This has not been a simple one-step shift from traditional to digital, however. The digital market is shifting frequently, influencing and responding to consumer behaviour. In some sense, the digital market has become so integral to consumer behaviour […]

Did You Know Facts About Digital Marketing

did you know facts about digital marketing

The marketing industry has been dominated by digital marketing in the past two decades. The fast-paced nature of digital marketing can make it difficult to navigate which marketing strategy or purchase decisions are the best for your business. Keeping up to date on the changes in marketing statistics and trends will ensure your SME business […]

How AI is Changing the Future of Digital Marketing

How AI is changing the future of digital marketing

Artificial Intelligence (AI) has become increasingly prevalent across a range of industries. Recently, voyage has been into the marketing world. AI is revolutionizing our approaches to digital marketing and customer interaction. Despite some reluctance to this new marketing method, Salesforce found in 2019 that 51% of marketers were already using AI in their digital marketing […]

How to Implement Digital Marketing Strategy

how to implement digital marketing strategy

A strong digital marketing strategy is crucial for any businesses wishing to achieve their business goals and engage with their target audience. As the online space continues to grow and dominate the world of commerce, it is important for businesses to put their name out there and create a digital marketing campaign that is comprehensive […]