The Greatest B2B Marketing Campaigns Of All Time
The best marketing campaigns spark both an emotion and an action in your target audience. You want people to be talking about your business whilst generating more leads and enquiries from the campaign.
Over the years there have been some crazy strategies businesses have used to market their services or products, and many have missed the mark. However, a few have stuck to our minds which we think have been highly effective in B2B marketing.
Below, we are going to explore our top 4 B2B marketing campaigns of all time, and hopefully spark some ideas in your mind for the next step in growing your business!
The Top 4 B2B Marketing Campaigns
1. Shopify – Let’s Make You A Business
Creative, powerful and emotive. The perfect ingredients to cook up a successful campaign.
Shopify works with business owners to help them sell their products on their eCommerce platform, and last year introduced their first ever campaign “Let’s Make You A Business”.
With the use of streets and bustling cities, Shopify painted its brand across walls and storefronts to ‘inspire entrepreneurs to think big and envision their business ideas coming to life.’
This was an incredible way to get their target audience to stop and think about where they could be with the help of Shopify. By adding emotive text onto storefront windows such as “That business you thought about 3 months ago could be here” allows their audience to really envision where they could be in the future.
2. Google’s Year In Search
Google’s ‘Year In Search’ reveals to the world what we have been searching for over the past year, each year. The campaign’s focus alters each year, such as 2020 being the ‘year we asked “why?’.
This inspiring piece of video content presents integral parts of the year, such as events that have changed our lives and important news topics.
When you are watching this video, it really makes you stop and think about the past year, and almost how comforting Google can be in answering these important questions for us.
3. Did You Mean MailChimp?
Both humorous and playful, MailChimp received various awards for their marketing campaign named ‘Did You Mean?’.
This campaign was inspired by a young girl who mispronounced MailChimp as MailKimp on a podcast. Rather than leaving this humorous event to circulate the web, MailChimp’s creative minds got ticking on how they could make use of this incident.
Without telling the world who the campaign was for, MailChimp’s marketing creators Droga5 produced a whole world of content relating to humorous terms rhyming with MailChimp, such as MailShrimp, JailBlimp, and KaleLimp.
These then formed the base of quirky short films made, websites, food packaging and even a song! This incredible campaign reached such a wide audience and got everyone talking, through their unique and innovative approach to marketing.
4. Slack: “So Yeah, We Tried Slack”
Slack’s video campaign “So Yeah, We Tried Slack” was clever, engaging and hilarious.
The narrative of the video is the agency they hire falling in love with Slack in the process of creating their content, whilst sharing their humorous encounters to keep viewers engaged. Whilst you are following the story, features from the popular communication platform pop up as they are in awe of its functionality.
And That’s A Wrap!
As you can see, the creativity of these campaigns & the direct message is what drives such success to these businesses.
B2B campaigns are all about understanding your target audience perfectly, and then communicating in a way that resonates with them. You want people to pause for a moment and think how your business is solving an issue for them, in order to trigger your desired action.
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