What Does Google Look For In SEO?

What Does Google Look For In SEO?

Table of Contents

How Google Ranks Your Website With SEO

Roll up your sleeves, grab a cup of coffee, and let’s dive into the world of SEO. What exactly does Google look for? Let’s crack the code.


Let’s start with a fundamental truth: ranking on Google is no cakewalk. Your web pages are in a tough competition, vying for Google’s attention with every piece of content you publish. 


But, with the right strategy, they can win that coveted spotlight.

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10 Things Google Looks For In SEO

Mobile First Indexing

“Mobile First Indexing”. Heard of it? It’s Google’s way of saying, “We prefer the mobile version of your website.” Why? The majority of search queries now happen on mobile devices. So, having a mobile-friendly website is your first ticket to the Google rank race. Make it a priority!

mobile seo stat

High Quality Content

High quality content. Two simple words that carry a world of weight in SEO. Google loves original, valuable content that answers a user’s search query effectively. Long story short, create content that your audience wants to read. Whether it’s blog posts or service descriptions, quality over quantity is the mantra.

User Experience

Next on the list? User experience. A site that’s easy to navigate, enjoyable to use, and offers valuable information will rank higher. Google watches how users interact with your site. High bounce rates? It might be a sign your site isn’t user-friendly. So, ensure your website design is intuitive and engaging.

Page Speed

Page speed is another key player in the SEO game. Internet users want information, and they want it fast. A slow-loading web page is a quick turnoff. Optimise your site’s load times, and you’ll have a happier audience and a happier Google.

loading speed statistic

Meta Descriptions

Let’s talk about your web page’s meta description. Think of it as a sneak peek of your page. A compelling meta description can significantly increase the chances of a user clicking on your search engine result. But remember, it should also accurately summarise your content.

Alt Text

Now, onto alt text. This one’s all about the images on your site. Alt text helps search engines understand what your images are about. Plus, it makes your website more accessible. A win-win situation, right?

Social Media

And we can’t forget social media! Your online presence isn’t limited to your website. Google also values your social media activity. Regularly posting high-quality content that attracts likes, shares, and comments can indirectly boost your SEO.

Link Building

Internal links, and backlinks, play a crucial role too. When reputable sites link to your web pages, Google takes it as a vote of confidence. It’s like a credibility badge saying, “This content is worth reading.” More quality backlinks, higher the rank.


Keywords play an instrumental role in your SEO strategy. To rank on Google, it’s essential that your piece of content aligns with what your audience is searching for. 


Keywords are those critical search terms users type into Google’s search query box. To rank higher, you need to think like your users, anticipate their needs, and then embed those relevant keywords naturally into your content. 


But a word of caution – keyword stuffing can lead to penalties. So, make sure the keywords fit seamlessly within the context of your content.

Website Structure

Lastly is your website structure. A well-structured, logically organised website with clear navigation not only improves user experience but also aids search engines in crawling your site. 


Google loves a site where the content is logically grouped and linked, making it easy for users to go from one page to another. Good website structure is like a roadmap that leads Google to all your important pages.

The Importance Of Ranking Factors

All of these important ranking factors might seem overwhelming. But remember, SEO is a marathon, not a sprint. Make consistent efforts, focus on your user, and Google is bound to notice. Let’s make your web pages impossible for search engines to ignore!

Get in touch to find out more about our SEO services today to achieve all of the above. These elements will help your business rank highly, attracting new customers and increasing visitors to your website. Ultimately, sustainable growth will increase sales and boost your business.

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