What Should A Great Landing Page Contain?
Your landing page is significant for lead generation. Imagine this as your physical shop; as soon as potential buyers walk through the door, they want items to grab their attention, transparent pricing, actual proof of a product or service and obvious direction of how they can make any purchases. An effective landing page does all of this virtually and will be the difference between a low and high conversion rate for your business. Don’t forget, that by creating a good landing page, you will benefit from SEO and become more visible in search engines. You can also test your landing pages and obtain important data for strategies going forward. Below, we are going to discuss the four essential elements of what a landing page should contain, and how you can go about implementing this.
How To Create A Landing Page That Converts Visitors:
1. Concise, Engaging Landing Page Headline
From the get-go, make it clear precisely what you are trying to communicate to visitors. Your customer or client should instantly understand what it is your company is offering them, with an ordered structure to navigate through. Within your landing page headlines, let the reader know what it is you are doing, your USP (unique selling point) and what you can do for them that goes above and beyond your competitors. In terms of visualisation, make this bold and eye-catching so it can’t go a miss. Try to avoid using bullet points here; you want to use a punchy single-line to grab the readers attention.
2. CTA Buttons
Call to actions are a vital element to include on your landing page- this cannot be forgotten. Landing pages can include CTAs through the use of bright buttons or pop-up form fields where an email address or phone number can be given. Always use emotive copy, which will provoke action in visitors and offer something that will help them in some way. This will increase conversion and generate enthusiasm for your product or services.
3. Social Proof: Customer Testimonials
Include a short section promoting your success stories and comments from other uses. When letting people know of others experience with your business, visitors will feel a sense of trust in your services. Before purchasing something, everyone always looks for past comments or visualisations of the product. When using quotes and stories, you can persuade potential customers that you are successful in your industry. Testimonials are known as one of the most important areas on a website: with a huge 92% of people reading online reviews before purchasing something. This can also be great for link building on your website, which is a major factor in how Google ranks your website.
4. Visuals And Navigation
The design and aesthetics of your landing page will have a massive impact on whether visitors remain on your site or click on your competitors. Make sure that it is easy to follow and images used are relevant to the copy. When using an engaging and effective hero image, you will be able to communicate across your services and give visitors a better understanding of what it is you are offering. A great way to do this is by using an image where your services are in use, allowing the visitor to place themselves in the situation after purchase. Placing additional navigation to product pages and social media platforms can also be an effective way to present your business in further detail for potential buyers. When it comes to the design, always remember to optimise your website for multiple platforms. A landing page designed with mobile-optimisation is a must: Google uses this as a ranking element in search engines.
Audeo, Your Digital Marketing Agency
Here at Audeo, we design highly effective websites that reflect your brand story and land new customers. Not only will we create stunning designs, but we also implement SEO elements into your website to make sure you are placed in front of the right audience. We build websites to specifically increase the number of customers to a business and always capture the brand’s identity perfectly throughout the site. Every website is planned out carefully, ensuring that we fully understand your business values and targets as a business. We also make all of our websites fully-customisable, so our clients can go into their website and change content as and when they please.
As we have in-house specialist copywriters, we can write highly-engaging, converting SEO driven content that will ensure we are pulling in as many sales leads to your business as possible. Our digital marketing agency works on all marketing elements, including SEO, content marketing, PPC ads, lead generation, email marketing, and web design: and can help you with chosen areas or the complete all-round marketing strategy. Our founders have built several businesses from the ground-up, which gives us the edge to understand which marketing activities are guaranteed to work. Get in touch with one of the team today via email at email@example.com to book a discovery call to learn more about what we can do for you. Let’s start growing your business!