What Problems Do Chatbots Solve For Your Business?
All your inbound marketing work can fall short if you are not engaging with the leads that click through to your website: Business problems can spark from this. When there is a lack of customer support or connection taking place beyond the initial form of customer engagement with your brand, people will quickly jump on to your competitors. With 67% of global consumers having an interaction with a chatbot over the last 12 months, it’s clear to see the growth that this technology is having across the world.
Simple and common questions can often go a miss or have delayed response times on your website, which could have been avoided with the help of artificial intelligence (AI) bots, button-based bots and voice bots. These all have their own strengths, and should be chosen depending on your business goals, target audience and current size.
Natural language processing (NLP) allows chatbots to understand what is being said to them, and for them to respond appropriately. This machine learning acts as a human agent for the chatbot, meeting customer expectations of speaking to a person when using your services. Smart chatbots are incredibly similar to human-customer communication, but with rapid responses and the ability to retrieve in-depth data from conversations. This cost effective tool is highly effective for your business, and will allow you to put employees’ focus in other important areas of the business to boost your growth.
Particularly when looking at e-commerce websites generating a large amount of traffic, chatbots are a great way to answer large volumes constantly whilst providing a personalised experience. 53% of people who currently use messaging apps to interact with brands are more likely to shop with a business they can message. If this is not an option for your business, or may take days, you are highly likely to be missing out on a huge amount of customers or clients.
When you implement chatbots, you are pretty much taking on an employee who is working 24/7 rapidly. The quick responses will not only increase customer satisfaction, but also improve the customers experience with your business and the UX of your site. From improving the user-experience, you will then also boost your SEO and positively impact the ranking position of your website in Google.
Having a chatbot system incorporated into your website is also an incredible assistance for lead generation. With the help of this tool, you can automate engagement with customers, whilst directing visitors to converting product or service pages. You are then able to gather information on where recipients are visiting most, and which messages perform the best. Analysing customer interactions with your business is vital to improving your marketing. With this help, you can run data-driven strategies to ensure the biggest chance of success for your business.
What Can A Chatbot Do?
- Act as a customer service chatbot to answer queries: Has the ability to answer basic questions from customers, often with button-based bots used to direct visitors down a triage of questions to reach the appropriate answer or page.
- Allow for transactional purchases: Enables customers to make transactions within the context of the conversation
- Enforce lead generation strategies: Has the ability to gather data, identify prospects and direct them to products or services of interest
Keeping up-to-date with current technology trends such as chatbots is essential in staying on top of your competitors online. By using popular digital marketing tools, you are opening up the ability to scale your business exponentially, whilst aligning your team’s focus into other important areas of the company.