


10 Ways To Avoid Google Penalties In SEO For 2023
The Great Escape: How to Break Free from the Clutches of Google Penalties As we enter the year 2023, search engine optimisation (SEO) remains an
Are you looking to attract more visitors to your website and convert them into paying clients? Our SEO for financial services can do exactly that.
Financial services such as accounting, funding, wealth management or insurance often have multiple complex services to offer, and using a website is a great way to showcase these. However, the position of your website will have a huge impact on how many people can find your business easily. You may have a stunning financial website, yet if this is not fully optimised to be found in search engines, your web pages will get lost and not placed in front of the right search terms. With the use of an SEO strategy, we can have your website not only ranking highly in search engines, but for your specific target audience. Through multiple SEO elements, we can have your perfect client clicking through your website and converting into a paying customer.
Meetings booked with potential clients and decision makers to boost client base.
Rise in website traffic from optimising your website with use of various influencing SEO factors.
Increased inbound enquiries generated from content marketing and social media.
Clear ROI from your marketing spend. You will see the results and steady long term rise in business.
Audeo offers a variety of SEO services for the financial industry. View all of our services here.
To kick off any SEO campaign, we firstly want to find out exactly who your target market is, what they are searching for, and any data surrounding this. When we understand precisely what people are entering into search engines to find your services, we can then create optimised copy, pages, and content that can enable your web pages to become visible easily in Google search rankings. We can work with you to whittle down the list of keywords to target the most effective that have a high volume and best match the services you offer.
Our team of designers and SEO specialists can create you a stunning, fully-optimised website that captures your brand ethos perfectly. Just having a website isn’t enough. You need a beautifully designed website which creates a great user experience, is visually exciting, and engages visitors to stay on your website and dive deeper into pages. We will work with you to plan the whole structure and appearance of your site, ensuring that we are able to communicate your tone through your website and mirror exactly who you are. We can not only design and optimise your website, but also write engaging copy to pull visitors in, make sure your website looks just as good on other technology such as mobile, and include bold CTAs (call to actions) to direct individuals to converting landing pages and other important sections of your site.
Incorporating all 3 types of links will have a huge impact on your websites rankings in Google. This includes internal, outbound, and backlinks. Internal linking will help structure your website and improve crawlability through the indexing of your web pages. Outbound links can help strengthen topics you are talking about and direct visitors to further their knowledge. And most importantly, backlinks from other websites to yours will prove to Google that your website is trusted, therefore increasing your domain authority score.
When investing in an SEO strategy, optimising for local searches is a huge part of getting your financial services ranking highly for your geographic location. Nearly everyone has searched for ‘___near me’ before, and mainly find ourselves clicking on the top organic searches in the results page. This is exactly where we can optimise your website to be placed. There are multiple elements that go into ranking your website highly for local searches, this includes registering your business on Google My Business, signing up to local business directories, honing in on keywords and location-based web pages, and obtaining backlinks from local news sites.
Our team of content marketers are highly creative and focused on building brand awareness that will attract your target audience. This is where you need to create content that adds value to your visitors, rather than directing what you share on selling your services. The content we design aims to build relationships between your brand and potential customers, where they can form trust to your business and engage with you on another level. We have a team of in-house designers who can create any visuals you need; whether that be infographics, fact cards, slideshares of video marketing. The work we create can then be shared across social media platforms to boost your following, and direct people to your website through other distribution channels. Sharing content on your website such as blog posts is also great for SEO purposes, as you can incorporate keywords into these posts whilst showing Google that you are active and care about visitors’ user experience. At Audeo, we have in-house writers who have created work over a range of different styles for multiple sectors. This may be news related stories, case studies, top tips or ‘how-to’ guides.
When investing in SEO for financial services, you want to be kept up-to-date and keep on top of Google’s constantly changing algorithms. At Audeo, we provide each of our clients with monthly reports and SEO audits so you can follow your long term progress and benefits of investing in our SEO service. We will also check your website regularly to keep your site health score high, whilst making any specific improvements needed with your technical SEO.
We created a new, customised website for Collect & Recycle that was built with SEO in mind from the start. We got them ranking on page 1 of Google for multiple important keywords in the waste and recycling sector and also implemented a highly targeted PPC campaign which greatly increased their website enquiries.
Our work with UK leading music services company Famous includes creating eye-catching content in order to increase brand awareness and sales. This includes social media graphics, video and SEO optimised blogs that provide value to their customers and increase website traffic.
We created a killer 360 marketing strategy for Veritas Noble which included developing a stunning, functional website, SEO, social media, explainer videos and an extremely successful lead generation campaign. We used our lead magic platform to reach out to business decision-makers and achieved over £500k of sales in their first year.
We implemented a full-service marketing strategy that included a new website, content creation and a bespoke SEO strategy that has continued to grow over the years with Plastic Expert now averaging over 4500 organic visitors every month through their website.
One of our relevant clients includes Veritas Noble. This finance company took advantage of our SEO and lead generation services. The strategies resulted in 35 highly qualified leads generated each month, leading to over £500,000 of contracted new business for the finance company. This became possible through the fully optimised SEO driven website we built them, lead generation campaigns undertaken, and content marketing. The website traffic has seen a huge increase of upto 356% that ultimately led to a great number of new long term clients that are still on the rise.
Our SEO for financial services uses results-driven marketing tools and tactics that are tailored and personalised to your brand. If you are looking to get a leg up above your competitors, Audeo can do just that. We will work with you to have your website traffic jump ahead whilst you become visible for all the right keywords. Our founders have experience in building multiple businesses from the ground up, therefore knowing exactly what goes into making a successful business. If you are looking to work with a marketing team that is truly passionate about seeing your business grow in the financial services industry, and is focused on getting SMEs off the ground, get in touch today. You can reach us by email at hello@weareaudeo.com to find out more about our SEO for financial services, or simply to ask any questions you have about our digital marketing agency.
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