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How To Run A Successful Email Marketing Campaign

What Is An Email Marketing Campaign?

Email marketing campaigns are an effective digital marketing strategy for businesses looking to engage with their audience and grow sales, recognition, and trust with their users. 99% of consumers use their email account everyday, so this is clearly a great way to connect with your audience and spread content, market your services and grow your customer base. If you want to ensure you are creating a successful email marketing campaign which really engages with your audience, Audeo is here to help. We are able to work with you to develop a powerful email marketing strategy which includes stunning designs, high converting sales copy, highly targeted contact lists and detailed reports for evaluation. We can also recommend an efficient email marketing tool that can be used to automate and schedule emails. With 80% of business professionals claiming email marketing improves customer retention, and almost 60% of marketers claiming email is their largest ROI, it is clear that every business should have an email marketing campaign in place.

How Audeo Runs A Successful Email Marketing Campaign

Planning Campaigns In Advance

We will work with you to set out specific goals and understand your audience. This will help ensure every part of the campaign is put in place with your businesses goals in mind. Having a clear and exact target when beginning any marketing campaign helps form direction for how the campaign is built, and will ensure success and clear areas to focus on when evaluating the data for further improvement.

Quality Email Addresses

When building up a subscriber list for sending emails, it is vital that the email list in use is up-to-date, with people who are interested in your services and will respond positively to your emails. It can have huge knock-on effects with the GDPR (General Data Protection Regulation) guidelines if you are contacting people who have not opted into receiving your emails. However, there are many ways to build up this list with contacts who have agreed to being added to your contact list. This can be done through many different elements, such as creating a clear, concise call to action (CTA) on your landing page, building connections through social media platforms, and using our lead generation team to implement strategies which will build your email list naturally.

Engaging & Relevant Content

When creating content for your marketing emails, it needs to be engaging, insightful, and valued by your customers. The types of emails which are most effective can be done by using content from a blog post, tips and insights, email newsletters using relevant and current topics which will interest your audience, and other sales copy which will stand out and inform your customers of your services. With our help, Audeo can ensure that your users will open your emails; by using a punchy and powerful subject line, followed by eye-catching content within. We are able to work across all of the elements listed above with you, from choosing the topics, writing the content and implementing it into our templates.

Personalised Template

Not only do we create incredible content, but we are also able to design stunning layouts for your emails. Studies have shown that by giving your emails a personalised touch, you will get a 50% better open rate! By using our in-house graphic designers, we can create designs which will help build brand awareness and recognition for your business, which is vital in building long-lasting connections with clients. We will ensure that the templates we build are in-line with your brand, and will communicate effectively with your target audience. Our expert team will work hard to understand all of your businesses values, ensuring that they are creating the most effective visuals for your users, along with great user experience and functionality for mobile devices. Studies have shown that mobiles account for 46% of all emails open, so it is vital that the email layout and loading speed is functional on all other technology.

Evaluating

Analysing and evaluating the responses to your emails is pivotal to the growth and success of your email marketing campaign. To achieve the best results when measuring the email marketing campaign, our team at Audeo are able to provide detailed reports on data such as:

 

  • Open rate: this is the number of people who open your emails. This will show us how well the content being delivered is engaging with your audience.
  • Click through rate: this shows the number of people who clicked on further links within your email, providing further information for us on where people are most interested and how effective your CTA is.
  • Bounce rate: this is the number of emails which do not reach subscribers. This is measured by both:
  • Soft Bounce: this is a temporary issue, which may mean that the recipients inbox is full or the server is down.
  • Hard Bounce: this is a permanent issue, meaning that the email was not delivered. This may be because the email did not exist, or the receiver has blocked your domain.
  • Unsubscribe rate: this is the number of people who have unsubscribed for your emails. Studies have shown that an unsubscribe rate of higher than 0.5% means that the campaign needs work.

 

We are able to present our clients with detailed monthly reports on all of the data found, which we can then implement into improving future campaigns and maximise your return on investment. This area is where many businesses lack interest and the tools to find data, but realising the exact areas which you went wrong is essential in enabling you to improve campaigns in the future.

 

Google Analytics is also a great tool which you can use to analyse your websites data and measure your businesses online performance. It can help you to understand your site users, get insights on Google and measure all of your website’s data to see the exact pages which are performing well and any issues which may occur. This tool is able to measure many online elements, such as the number of visitors to your website, user experience, your top content and any crawling issues.

Start Your Email Marketing Campaign Today

Is your business looking for a results-driven email marketing agency? Audeo are able to develop highly effective campaigns which will increase sales, build your network, and ensure that value is added to connections that are already made. We will work with you to build a highly-targeted and personalised campaign for your business which will grab your audience’s attention. 

As a full service digital marketing agency, we can also work with you over an array of marketing services, utilising both traditional methods such as email marketing with online marketing such as SEO and social media. Our marketing agency provides all of the following:

  • Website design
  • SEO
  • PPC
  • Content marketing
  • Lead generation
  • Email marketing
  • Marketing strategy


If your business is looking to grow your presence online and ultimately drive sales, contact us today to start your journey or email us at hellow@weareaudeo.com to speak with one of our marketing experts.

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