Marketing Tips For Accountants
In this post, we are going to talk you through our top five marketing tips for accountants. Each of these tactics can help grow your business online, promote your accounting services, and build valuable relationships with potential clients. Creating content for marketing strategies can feel time-consuming, yet the long term benefits can create huge income from generating a large amount of high-quality leads.
#1. Get Sharing On Social Media
The majority of your potential clients have social media accounts, so why not start connecting with them? Depending on your target audience, choose a social media platform to focus on, this will help you to streamline your content. Below are a few stats from HubSpot that might help you decide on the appropriate platform:
- LinkedIn is the second-most popular social media platform used by B2B marketers, ranking only behind Facebook.
- As of April 2020, 35% of global Instagram audiences were between the ages of 25 and 34.
- There are 8 million active advertisers on Facebook, the vast majority of which are small and medium-sized businesses.
Studies have shown that inbound marketing is the primary approach for over half of marketers worldwide. This technique allows clients to come to you, rather than shouting in their face ‘buy our services now!’. In the long run, people will value you for creating insightful content that actually makes a difference in their lives. A great way to share this content on social media is as engaging visuals, such as fact cards, slideshares, and videos. By using visuals you can break down information into bite size pieces, allowing viewers to easily digest the content. Make sure to include eye-catching copy along with these visuals, with appropriate call to actions or links to landing pages.
Here are a few tips for setting up a business page on social media platforms:
- Use your logo as your profile picture to increase brand awareness
- Capture your business ethos in your header using an engaging image with an overlay to include business information
- Use your bio to communicate exactly what you do and who you are. Include an eye catching call to action or question to evoke emotion here
- Follow relevant pages in the finance sector and connect with clients
- Start sharing regular content!
#2. Host Virtual Events And Seminars
Hosting virtual events and seminars for long-term clients and new prospects has proved to be a good idea for many accountants, resulting in high conversions. From putting on virtual events you are going beyond the initial sale, showing clients how much you value them and that you will go out of your way to provide insights and information for them on industry topics. One great content idea can be to interview other industry experts, which can also help expand your business connections and allow for networking amongst firms and clients. When creating your first seminars, offer free events initially to maximise attendees. Here are a few other content idea titles to get started:
- Top 5 expenses small businesses can claim
- Economic updates
- How to maximise value when selling a business
- How to build value as an SME
#3. Kick Off A Blog
Blogs are not only great for sharing articles, case studies, and news stories… But they also benefit hugely from SEO (search engine optimisation): This refers to how well you will rank on the search results page for relevant keywords. Google recognises high-quality, regular posting of blogs that are relevant to your target audience, meaning you have an increased chance to be placed highly in response to relevant search terms. When creating your accountancy firm website, you should not only have a blog page but also free resources for specific tax information.
#4. Create A Email Newsletter
Email marketing is a great way you can keep up contact with current clients, and approach potential prospects. Firstly gather a list of email addresses from people interested in what you have to offer; this could be from your virtual events, lead magnets on social media, or through networking. Your newsletter should have an equal balance between sharing useful content and sales-driven copy, don’t bombard recipients with an email focused on the sales process or this will result in people unsubscribing from your mail list. A few ideas for a regular newsletter could be ‘top 5 tips for motivating your team’ or ‘top 5 tips for business thought leaders’. There are also many automated email marketing tools that can schedule your emails and manage contact lists to save you time.
#5. Optimise For Local SEO
Accounting firms are likely businesses to have a physical location, and many like to work with accountants within their local area. If you perform a search such as ‘accountant in Bristol’ or ‘accountant near me’ you will benefit hugely if you are placed at the top of that local search result. Through implementing local SEO, you have the ability to become visible for location based searches and may appear in the local 3-pack at the top of the SERP. This is the organic results placed along with Google Maps, which takes in the majority of clicks on search results. If you are looking to optimise for local SEO, firstly set up a Google My Business account and enter all your business details to become known to Google. You can then benefit from local SEO through receiving reviews from clients online, creating content based on local stories, creating location specific pages, and focusing on location based keywords.
Importance Of Digital Marketing For Accountants
You may have already realised the importance of digital marketing through these 5 marketing tips for accountants, however, are you looking for proof? At Audeo, we have multiple clients benefiting from our marketing services. One client has seen over £500,000 of contracted new business, and others over 4500 organic visitors each month through an SEO driven campaign. Marketing your accounting firm online is an incredible method to showcase your services, whilst attracting a much wider audience and achieving a high ROI.
Audeo Specialises In Marketing For Accountants
If you are interested in getting your accounting firm off the ground, Audeo has a variety of packages directed at SMEs. With you, we will work together to understand your goals as a business, what makes your perfect client, and appropriate tactics to use for your successful marketing strategy. Your next step now is to book a discovery call with one of the team; contact us at firstname.lastname@example.org to find out more about our digital marketing agency.