


10 Ways To Avoid Google Penalties In SEO For 2023
The Great Escape: How to Break Free from the Clutches of Google Penalties As we enter the year 2023, search engine optimisation (SEO) remains an
Achieve your business goals and drive more clients to your company through our SEO marketing for law firms.
Law firm SEO (search engine optimisation) has an incredible impact on the amount of traffic reaching your website and ultimately finding your legal services. If you are wondering what SEO can do for your law firm, it is significant: by implementing a SEO marketing strategy with Audeo, we will help you climb up Google search engine rankings, maximising your visibility online for relevant search terms in your industry and boosting your client base beyond the long-term relationships you maintain. Whilst there are many ranking factors, at Audeo we have a specialist team that understands each element that goes into ranking websites on page 1 of Google searches; pulling in a huge number of high-quality leads. When investing in Legal marketing with Audeo, your law firm will get the edge on your competitors and see a massive return on investment.
Meetings booked with potential clients and decision makers to boost client base.
Rise in website traffic from optimising your website with use of various influencing SEO factors.
Increased inbound enquiries generated from content marketing and social media.
Clear ROI from your marketing spend. You will see the results and steady long term rise in business.
Audeo offers a variety of SEO marketing for law firm services. View all of our services here.
Keyword research is vital to get started with any SEO campaign. Through our extensive research, we can understand exactly what your target audience is searching for, the volume of searches each month, and how difficult it will be to rank for the keyword. This will then provide us with a long list of data that we can work from to create copy and content for your website pages. The pages will then be fully optimised, ensuring they are found easily for search queries and can begin to climb up Google rankings to page 1. We will also focus on long-tail keywords which are great to use in blog posts, these are longer descriptive phrases which see an increase in conversions as they are much more specific.
At Audeo, we also build stunning fully optimised websites, that are easily accessible and customisable by our clients. Each website we have created for clients reflects their brand story perfectly, along with a beautiful user-friendly interface driven by SEO. We will make sure that your website is accessible on each digital platform, ensuring we can engage your audience whether they reach your website via mobile, tablet, or phone; Google will recognise this and rank you higher for this optimisation. Before starting the design process, we will work with you to plan and understand exactly what your law firm stands for, what makes you unique and your tone to mirror this through your website design effectively. By following brand guidelines we will be able to connect with visitors and develop a reputation for your business: building you a powerful brand which people will recognise across multiple platforms.
When building a website, there are three main types of links that must be incorporated with your site: internal, outbound, and backlinks. Internal linking refers to links made between pages within your website. This addition provides structure and navigation for visitors, presents importance and value for specific pages, and allows Google to easily crawl your website and index pages. The second, outbound linking, is where you link out to an external website page. This adds to your visitors journey in finding relevant content and sends them elsewhere to read further on the topic, and can also demonstrate the accuracy of your writing when using facts and stats. These external links add trust between you and your reader, and can prove your expertise and research into the topic you are speaking about. The final, yet one of the most important, are backlinks. Backlinks are where an external website links back to your website within their content. This is hugely important, as Google uses these links to understand your credibility and authority. If you are obtaining a high amount of backlinks, this shows Google that your website is trusted and should have a high domain authority score. At Audeo we have multiple proven tactics for link building that will ensure all 3 are accurately used.
Local SEO targets people searching for your law firm services within your geographic location. When focusing on local search, we can make sure that you are visible for relevant search terms in your firm practice area. An example of this may be ‘personal injury lawyers in Bristol’, you may then notice the list of companies that appear below Google maps. By optimising your website for local SEO with the use of local keywords and location-specific pages, we can have your website appearing highly in this section. As most law firms have a physical location, we will also register you on Google My Business to verify your address and business details for Google to list.
With use of our keyword research, we have a team of writers who can create highly engaging content for blog pages covering a range of different styles. Whether you need a top tip blog, news story, or case study, Audeo has you covered. Each piece of content we deliver is fully optimised, and our in-house design team can add visual elements to anything that we share. We can then post this content further through social media platforms, which is a highly effective way to generate more leads and build a loyal client base. Followers will value your business more when you are posting regularly, that will equally build brand recognition ensuring you become memorable. A few successful visuals include slideshares, infographics, fact cards and videos. We design eye catching visual elements that will pull in visitors, and have an increased chance of being shared further to reach a wider audience.
We provide ongoing site health reports to make sure your site maintains a top health score and any improvements can be made. This will include improving your website load speed, its site structure and fixing any crawlability issues to maximise user experience. Ensuring all of these factors are fixed will allow your website to keep climbing Google rankings and increase your businesses online presence. The monthly reports we provide and SEO audits enable you to see the long term progress and benefits your SEO strategy is having on your law firm. Through this we can appropriately evaluate progress and understand the specific areas which are leading your campaign.
We created a new, customised website for Collect & Recycle that was built with SEO in mind from the start. We got them ranking on page 1 of Google for multiple important keywords in the waste and recycling sector and also implemented a highly targeted PPC campaign which greatly increased their website enquiries.
Our work with UK leading music services company Famous includes creating eye-catching content in order to increase brand awareness and sales. This includes social media graphics, video and SEO optimised blogs that provide value to their customers and increase website traffic.
We created a killer 360 marketing strategy for Veritas Noble which included developing a stunning, functional website, SEO, social media, explainer videos and an extremely successful lead generation campaign. We used our lead magic platform to reach out to business decision-makers and achieved over £500k of sales in their first year.
We implemented a full-service marketing strategy that included a new website, content creation and a bespoke SEO strategy that has continued to grow over the years with Plastic Expert now averaging over 4500 organic visitors every month through their website.
Google uses various website factors to judge how well your website should rank on the SERP (search engine results page). By improving these elements, Google can then place your webpages highly for relevant search terms, thus being placed in front of potential clients and increasing conversions. There are a great number of factors which affect SEO and how well Google crawls your website that are always changing. However, the Audeo team understands exactly what goes into creating a high quality website and are constantly up-to-date with Google’s Algorithms. Below are a few ranking factors which we specialise in.
The steady rise that SEO has on your website traffic sees an incredible ROI: enabling your law firm to organically show up in results for the right search terms. Investing in an SEO company is highly cost effective, bringing in qualified leads through directly targeting your specific audience, whilst building a recognised business in the legal sector. The long term success you will see from online marketing and our SEO campaigns will be proven through the constant results in traffic and leads. Rather than paying for each lead through techniques such as paid ads. Almost all marketers lead their efforts in SEO, and leaving this to our team of experts lets you take time to focus on other important areas of your firm.
At Audeo, we specialise in SEO marketing for law firms, working hard to understand each client’s needs, how their business works and what their ideal legal client looks like. This enables us to come up with an effective SEO strategy unique to each business so you can outrank your competitors, and be recognised as an expert in the legal field. Many businesses are worried about whether an investment in SEO works to increase their customers. At Audeo, we want tangible results for every business we work with and will go that extra mile to get them. We can also help with local SEO and international SEO, so you are visible to your perfect client that matters most to your business. Whether you are looking for a full service law firm SEO campaign, or you need help with just a few of our digital marketing services, contact us today via our online form or email hello@weareaudeo to book a discovery call, or simply to ask any questions about our SEO marketing for law firms.
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