


10 Ways To Avoid Google Penalties In SEO For 2023
The Great Escape: How to Break Free from the Clutches of Google Penalties As we enter the year 2023, search engine optimisation (SEO) remains an
Achieve your business goals and drive more clients to your company through our law firm marketing services.
Are you looking to attract more legal clients? As a law firm, implementing digital marketing strategies into your business plan will help you thrive above your competitors in the legal market, and build brand recognition and trust between potential clients and your company. No matter what area of law you are in, if you want to stand out, you need a unique ethos that will speak to your specific target audience successfully. Much like building a product, you need to offer something different to your competitors; either a solution, or a story that will connect with people. We will not only focus on your messaging, but also consistency with your image throughout your law firm’s marketing campaign. At Audeo, we use results-driven techniques that will generate high-quality leads and help your business become more visible online for the right audience.
Meetings booked with potential clients and decision makers to boost client base.
Rise in website traffic from optimising your website with use of various influencing SEO factors.
Increase in inbound enquiries generated from content marketing and social media.
Clear ROI from your marketing spend. You will see the results and steady long term rise in business.
Audeo offers a variety of law firm marketing services that will help your business grow exponentially. View all of our services here.
Getting your website found on Google is vital in attracting new clients to your firm. Your website may look stunning, but if you are not incorporating SEO elements throughout your web pages then your website will go a miss. We can help by creating a full SEO plan which will include keyword research to find relevant search terms to use through copy and blogs. This can then be partnered with on-page content creation to engage visitors and drive traffic, organic link building to boost your credibility and domain authority, and ongoing analysis to ensure that we keep up-to-date with Google’s constantly changing algorithms.
Showcasing your legal services through a stunning SEO optimised website will not only engage visitors but also drive traffic through search queries. At Audeo we build stunning websites that directly catch your firm’s unique messaging, allowing you to connect with visitors from the moment they click through to your site. We understand exactly what goes into a professional and converting website; providing clear CTAs (call to actions) to direct visitors to the next step, including testimonials to provide credibility to your firm, and incorporating links to other pages for crawlability. Marketing your law firm website for your local practice area is also highly effective in generating leads. Local SEO targets people searching for your service within your geographic location, and can generate a huge amount of enquiries. “Near me” mobile queries have grown by over 200% in the past two years, and keeping up with these digital marketing trends is essential for your law firm’s marketing business development.
Creating content to share online regularly is not only great for SEO, but also for building strong relationships with clients. Consistent content makes your business recognisable, and people value your marketing efforts in sharing insightful content through methods such as blog posts. With our in-house designers and writers, we can create you great content such as tips, lists, and relevant stories that will position yourself as an expert in your field, ultimately providing further trust in choosing you above other firms. By using our keyword research for your law firm, we will create SEO optimised content that will have you ranking highly in search engines in front of the right audience.
Through social media, you can interact with your followers, network with clients, and create a space for you to share not only eye-catching content, but also your services and updates on your business. You need your law firm to be memorable and for client relationships to be maintained. This can then result in positive word-of-mouth and recurring uses of your services. Through social media marketing, the team at Audeo can grow your page by sharing regular engaging content, with highly personalised copy to drive an action in your audience. A few successful visual elements that we use include slideshares, infographics, and videos: These are easy to digest, extremely engaging and are much more likely to be reposted further. We will also add effective CTAs to each of your posts to direct followers to important landing pages, this is where you will see the increase in conversions and enquiries.
Many businesses often overlook the power of email marketing campaigns. This creates another distribution channel where you are able to share content and keep recipients up-to-date with your services, case studies, and rewards. Maintaining your reputation as a law firm is key, and by sending out a scheduled email newsletter we can retain the trust between you and your audience. Highly effective email newsletters will make a difference to the readers day. You want the content to have people eager to open your email, providing something that is worth their time in reading: Audeo does exactly that. A few law firm newsletters that have proven successful include an opinion piece on recent news, insider tips, and any up-to-date information on law changes that will affect the reader.
We created a new, customised website for Collect & Recycle that was built with SEO in mind from the start. We got them ranking on page 1 of Google for multiple important keywords in the waste and recycling sector and also implemented a highly targeted PPC campaign which greatly increased their website enquiries.
Our work with UK leading music services company Famous includes creating eye-catching content in order to increase brand awareness and sales. This includes social media graphics, video and SEO optimised blogs that provide value to their customers and increase website traffic.
We created a killer 360 marketing strategy for Veritas Noble which included developing a stunning, functional website, SEO, social media, explainer videos and an extremely successful lead generation campaign. We used our lead magic platform to reach out to business decision-makers and achieved over £500k of sales in their first year.
We implemented a full-service marketing strategy that included a new website, content creation and a bespoke SEO strategy that has continued to grow over the years with Plastic Expert now averaging over 4500 organic visitors every month through their website.
Digital marketing trends are constantly changing, and it can be a challenge for businesses to understand where to start. Firstly, realising your specific goals and each objectives you need to reach in order to get there will provide you with a planned path to reach success. By using a variety of digital marketing tools and techniques we can create you a killer growth strategy for your law firm that will align appropriately with your business targets.
Whether you are looking to invest in any of the specific services above, or are on the hunt for a full-circle marketing strategy, we can work appropriately towards any of your business goals. Focusing on SMEs, we cater to a variety of budgets and offer multiple packages dedicated to helping your business grow. The next step is to book a discovery call with one of the digital marketing team, where we can start to understand what your business stands for and discuss a marketing plan to take your law firm to the next level. To schedule a discovery call email us at hello@weareaudeo.com and we will be happy to arrange a chat, or simply email over any questions you may have about our law firm marketing services.
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