Search Engine Optimization, or SEO, is the practice of optimizing your website to improve both the quantity and quality of organic traffic to your website via search results. SEO is an imperative element of every digital marketing strategy. Websites remain the central online platform for promoting business, and thus it is crucial to understand how to write effective SEO content. SEO can seem daunting and time consuming, but Audeo is here to help. We have compiled a one-stop-shop of SEO information. If you wish to learn how to place your business on page one of Google, look no further.
Keyword Research
Keyword research is your first port of call when attempting to create high performing SEO content. Keywords refer to phrases or words that are entered into a search engine to find information. Each year, over 15% of Google’s searches have never been searched before. Each business will have a huge range of keywords which reflect the products or services they provide to their customers. Understanding the psychology of your potential customer is paramount in determining which keywords your website should rank for.
The first step in keywords research is creating a list of words and phrases potential customers may type in their search bar to find your website. The best way to understand this is by focusing on a case study.
Let’s take a Music Studio. When establishing which keywords to rank for it is important to understand the main variations to acknowledge in your keyword lists.
Synonymous Keywords
These are words that mean the same as your business. So, if music studio is one target keyword, another could be recording studio, or production studio. They all describe your business and all have equal chance of being the chosen synonym by a google searcher.
Location Keywords
These are words that acknowledge your geographical positioning. This helps to strengthen your local seo, targeting potential customers in your area. These could be Bristol Music Studio, or, Recording Studios Near Me.
Long Tail Keywords
Long tail keywords are longer keyword phrases which are much more specific. These can help your business create a more specific piece of content which has the ability to rank higher. Long Tail Keywords usually imply the searcher is close to converting, or highly engaged in their search journey. An example of a long tail keyword could be; best recording studios for music production, or, how to determine the quality of a recording studio’s sound system.
Keyword Data Analysis
Once this list has been created, Audeo can help you begin your content creation journey. By using our experience as SEO content marketers and our state of the art software tool, we can help analyse the keyword data. This includes search frequency, keyword difficulty. The keyword difficulty is determined by how many of your competitors are attempting to rank for the same keyword. The higher the keyword difficulty, the harder it is to get to page one of Google. Your ideal situation is keywords with high search frequency and low keyword difficulty, however, these can be difficult to find. For SEO campaigns with a modest or strict budget, it is crucial to go for the low hanging fruit; pick the low difficulty keywords.
One of Audeo’s SEO experts will put together a full report and keyword research sheet for each of your listed keywords.
Planning
When you write SEO content, there are a huge range of factors to consider before putting pen to paper, or, finger to keyboard. Planning your content before you write it is crucial for SEO. Once you decide which keyword that page will rank for, it is important to make a list of keywords and phrases that are linked to the target keyword, much like you do for your initial keyword list. Using these words in your article is important as it tells Google your page or blog is relevant and coherent.
If you are ranking for a recording studio, including phrases like ‘instruments,’ ‘booking fee,’ ‘deposit,’ and ‘quality sound system,’ will help tell Google’s crawlers that this page is informative and worth ranking for.
Once you have established which secondary keywords to include in your content to support your target keyword, it is worth determining your subheadings prior to writing. Your H2 tags will help guide the reader and ensure a positive user experience. One large block of text will be sure to lose the interest of the searcher, and as a result increase the page’s bounce rate. Create a structure for your content to follow as you go.
Creating the SEO Content
It’s time to start writing. When querying how to write effective SEO content, it is crucial to remember that quality content creation is much more than just the copywriting. On-page SEO also includes link building, title tags, meta description, image alt tags, and web design to optimise user experience (UX). All of these elements of SEO are crucial for ranking highly on Google, as they all tell Google’s crawlers that your page is informative, relevant, and interesting.
Writing the Copy
There are two main types of content in SEO; pages and blogs. Both are centred around SEO, but take on completely different forms. Web pages or Service Pages contain specific information related to the business and what it can offer that searcher. Synonymous and geographical keywords are usually ranked for with page content. A blog post, on the other hand, is more generalised. It demonstrates to the searcher a clear understanding and knowledge of the industry, and specifically, their keyword search. Blog posts are often used to rank for Long Tail Keywords, as they are used to answer a query, or explore a concept that, while linked to the business, is more general to the industry.
When it comes to writing content, for service pages or blogs, it is crucial to make it engaging and creative. Google will immediately pick up on keyword stuffing. This is when content marketers create unnatural SEO content that attempts to put as many associated key words, and repeat the target keyword, in a way that is hard to read and uninformative. Google is very clever, and attempting to trick them by adding keywords in this way will ensure to limit traffic to your website. Therefore, writing eloquent, concise, and engaging content, that also has your target keywords and associated keywords, is imperative in creating high ranking content.
Optimising your Page or Blog
As previously stated, driving search traffic to your website does not end at a well written article full of keywords. In order to rank highly, you must ensure your meta descriptions, title tags, and alt tags are all linked to your target keyword. Your SEO titles and meta descriptions will be displayed on the search results for each keyword, so, ensuring they are engaging and relevant is crucial to get searchers clicking through to your landing page.
In addition, to ensure your website is optimized for search engines, the user experience (UX) should be of the highest quality. This means accessible pages and blogs that are easy to navigate with clear calls to action.
These are some of the key tips if you are searching for answers on how to write effective SEO content. Here at Audeo, we can create high quality, high performing, and personalised SEO content to boost you up Google’s ranks. If you wish to find out more, book a free discovery call with us today.
