Landing pages are pages of your website that search traffic click through from Google, or social media platforms. Ranking highly on Google for each of your website’s pages is imperative if you wish to improve organic traffic to your site and increase sales. The method for improving your rank is called search engine optimisation (SEO). This multi-facted digital marketing strategy uses a variety of methods to improve your website, tailored to Google’s criteria of what makes a “good website.” Google decides who ranks high and who doesn’t, so spending time on SEO is crucial if you are looking to learn how to rank landing pages.
Here are the key elements of SEO which will help you rank your landing pages on Google search results.
Keyword Research
When determining how to rank landing pages for your website, your first port of call is keyword research. Keywords are words and phrases that potential customers use when searching for products or services within your industry. Keyword Research, therefore, is determining what these keywords are for your specific business.
The first stage of keyword research is establishing a list of target keywords that potential customers could be typing in their google search bar. These keywords are unique to every business, so using a case study is a helpful way to determine how you successfully research keywords. Perhaps you own a Florist in Bristol. When establishing how to rank landing pages for your florist website, you need to determine which keywords will best guide these pages.
Keyword Types
The first is Synonymous Keywords. These keywords are, as stated, synonyms of your business. So, for a florist business, synonymous keywords could include flower shop, florist store, or flower seller. Synonymous keywords help to tap into the range of potential customers you have, and how they would perceive and name your shop.
Location keywords are also crucial. These keywords acknowledge your geographical location, supporting local seo practices by targeting customers in your local area. For a Bristol-based florist shop, some examples of geographical keywords could be, bristol florist, flower shop near me, or best florist south west.
Long Tail keywords represent the longer, more specific phrases that potential customers will search on google. These keywords can help you create specific, tailored content which can rank higher. Long tail keyword searches can imply an interested customer, or someone more interested in the industry. Therefore, taking time to create landing pages tailored to long tail keywords is important. For a florist, an example of a long tail keyword could be; ‘which flowers are most popular amongst grandmas?,’ or ‘flower shop selling a wide range of colours of roses.’
Voice Search keywords are also important elements to incorporate in any keyword research today. Voice activated search is a recent phenomena, and has impacted how keyword research should be conducted. More than 65% of adults between 25 and 49 speak into their voice-enabled devices once a day. Recognising this growing popularity of voice activated search is crucial for keyword research. The language used when speaking to a voice activated search feature is often more conversational and natural than written searches. For example, instead of saying ‘pink roses Bristol,’ the search may be ‘where can I find a florist selling light pink roses in the south of Bristol.’ The difference in meaning remains the same, but the structure of the keyword changes. Acknowledging these shifts is crucial for a successful seo campaign.
Audeo’s Keyword Research Service
Keyword research is intensive and time consuming. Audeo can create a comprehensive keyword list for your specific industry, and furthermore, conduct in-depth analysis to determine which target keywords are best to rank for. We will conduct competitor analysis to determine which keywords your main competitors are using, which determines the keyword difficulty. We will also determine the search frequency for each keyword. We will present a full report of our findings and our recommended keywords to help your landing pages rank highly.
On-Page SEO
On-page SEO is the next step when establishing how to rank landing pages. On-page SEO helps you boost the ranks by working on your landing page seo. Using your keyword research, you create pieces of content, in the form of a web page or blog post, that is tailored to a specific keyword. These pieces should be high quality, engaging, and easy to follow. When organic traffic reaches a landing page through a specific keyword search, they should be able to access the information they are searching for swiftly and with ease. Audeo’s team of writers can help support this endeavor by creating top quality, engaging copy for each of your landing pages.
On-page SEO is more than just writing content, however. This element of seo also involves ensuring that ALL the information on your page is tailored to your keyword. When Google assesses the relevance and value of your landing page, they should see that your keyword is apparent throughout the page. Reference to your keyword should be present in your page title, at least one H2 title tag, initial paragraph, meta description, and image descriptions, all give reference to your keyword.
Another way to present to google the importance and relevance of your landing page is to internally link between each of your pages. This demonstrates that not only is your specific landing page relevant and interesting, but that the content across your whole website is interlinked and relevant to your business.
Link Building
Backlinks are one of the most crucial factors that Google considers when deciding where your page ranks on their search result. Backlinking occurs when another website on the internet links to your landing page url. The best backlinks your landing page can obtain are those from businesses within your industry with high domain authority. For florists, this could be Bloom & Wild doing a piece on up and coming florists, or a popular bristol tourism blog referencing your shop. Here at Audeo, we can help boost your backlinks due to our connections across industries and proven link building methods.
Technical SEO
As is the same in almost industry, the behind-the-scenes are just as important as what the customer sees. When exploring how to rank landing pages, spending time on the technical elements of each page is crucial. A strong technical SEO web design will demonstrate to Google that your website is high quality.
User experience (UX) is central in any technical seo decisions. This is essentially elements of each page which make the user have a more positive experience. Improving load times on each page, and creating clickable call to actions are two of the ways that technical seo can be implemented to improve ranking. Poor UX will result in high bounce rates, which Google Analytics tracks and can penalize you by ranking you lower.
These are the main four methods to utilise when attempting to improve the ranks of your website pages. SEO is one of the most complex and time consuming digital marketing strategies. Audeo can help support your business with its seo strategy, taking the time consuming tasks off your hands so that you can focus on other areas of your business. Our seo marketing agency will help your business boost up the search rankings and increase your conversion rates. SEO is one of the most effective tools for generating new customers and increasing sales, so learning how to rank landing pages is essential for a strong marketing strategy.
