Marketing For Accounting Firms
Implementing an effective marketing strategy as an accounting firm is essential in pulling in new clients. However, many overlook the importance of focusing on how to create a marketing plan for accounting firms due to the worry of time and money. The long-term benefits of investing in a digital marketing agency can grow your client base exponentially from the use of successful marketing. Through multiple marketing activities, you will be able to stand out in a sea of competition and place your accounting firm on top of search engine result pages.
Business accounting can benefit hugely from promoting their accounting services effectively online. Many potential clients will make their first decision based on your website, and if this doesn’t include a user-friendly, professional design driven by your values, you could lose out on a huge amount of clients. When using a digital marketing team such as Audeo, we will not only be able to design you a stunning website, but also incorporate SEO elements throughout to ensure you are visible for relevant search terms, create a content marketing strategy, social media campaigns and much more.
Steps In Creating A Marketing Plan For Accounting Firms
#1. Target Market & Marketing Goals
Understanding your specific goals before jumping into a marketing campaign is vital. Once you understand exactly what you want as a business, the results you are looking for, and your specific target market you will be much more successful through your marketing efforts.
#2. SEO
SEO (search engine optimisation) involves the action of optimising multiple elements throughout your website in order to get you ranking highly in search engines. This involves a variety of factors, all of which will help get potential clients viewing your website. Marketing for accounting firms through local SEO can also be a great way to attract new customers. Local SEO refers to the action of having your website ranking highly for your geographic location. When used effectively, you can be ranking at the top of search engines for search terms such as ‘___ near me’. If you appear in the 3-pack at the top of the SERP, this accounts for 47.79% of clicks.
Conducting keyword research will allow for appropriate content to be created surrounding the search terms you would like to rank for. Financial and accounting services have a huge volume of searches each month, and having your services appear in front of this will result in a large number of high-quality leads.
#3. Content Marketing
Content marketing for accounting firms will allow you to maintain vital relationships with clients through valuable content being shared. An effective strategy for accountants is the sharing of fact cards and insights into tax news, relevant industry stories, and tips for businesses and individual clients.
#4. Email Marketing
Along with content marketing, planning a recurring email to go out once every few weeks can keep clients up-to-date through a more personal communication method. Creating a template that is personalised to your brand will make sure you are recognisable in your industry, and by providing valuable insights recipients will appreciate you as a business.
#5. Lead Generation
At Audeo, we have incredibly successful lead generation campaigns running for finance businesses. One of our long-term clients has successfully sourced 35 highly qualified leads each month which has resulted in just over £500,000 of contracted new business. This has been reached through our automation platform Lead Magic, along with an SEO strategy which has seen an increase in 356% for website traffic.
Contact Audeo About How To Create A Marketing Plan For Accounting Firms
Get in touch with Audeo today to see how we can help your business grow. Through results-driven marketing tactics, we can have your website climbing up Google rankings and allow your client base to grow tremendously. Contact us at hello@weareaudeo.com to find out more about marketing for accountants.
