The marketing industry has been dominated by digital marketing in the past two decades. The fast-paced nature of digital marketing can make it difficult to navigate which marketing strategy or purchase decisions are the best for your business. Keeping up to date on the changes in marketing statistics and trends will ensure your SME business has the best chance of surviving in the digital arena. Therefore, having an understanding of digital marketing facts and figures is a useful tool in choosing which online marketing methods will work for you. Audeo is here to help, providing you with a set of updated Did You Know facts about digital marketing.
Content Marketing/Social Media Marketing
46% of consumers are willing to take action after viewing online videos – HiveLife
Data shows that video content keeps potential customers’ attention span more successfully than written information. Furthermore, the engaging and visual nature of online videos makes them more memorable, meaning that consumers are more likely to return to the brand at a later time.
94% of marketers use social media for content distribution – SemRush
This isn’t too surprising. 3.5 billion internet users access social media every day across the globe. That equates to around 45% of the entire global population. A strong social media marketing campaign is essential in increasing sales and improving ROI. Each platform has a personality of its own, where different marketing strategies work best. LinkedIn, for example, is optimal for B2B companies wishing to build a strong network and access new leads. Instagram, on the other hand, is tailored for B2C companies. It’s visual and fun nature helps businesses attract new customers and increase conversion rates.
72% of consumers want brands to share discounts on social media platforms – HiveLife
Everyone loves a discount, and as social media usage continues to soar, taking advantage of this active network is crucial in directing traffic to your website. In fact, while emails and on-site discount ads will improve sales somewhat, social media is the most effective at converting.
Search Engine Optimisation (SEO)
0.78% of Google Searchers will click through to the second page of the search results – BackLinkO
In fact, the first three listings on the search results receive 70% of the clicks from online searchers. This is why it is crucial to develop a strong SEO plan, to drive high levels of quality organic traffic to your website. HiveLife determined that around 93% of all online engagement starts with search engines.
⅓ of all Google Searches on a Mobile Device are Location-based – Valve and Meter
Local SEO has become a crucial element of any SEO strategy plan. The portable nature of mobile devices means that geographical searches are commonplace for users. A strong, local SEO campaign will help improve footfall to brick and mortar shops, combining the digital and the physical.
65% of 25-49 year old’s speak to their voice-enabled devices at least once a day – PWC
The use of Artificial Intelligence in online searches is crucial to consider when creating new SEO marketing campaigns. The language used in voice searches is significantly more natural and conversational than written web searches. SEO strategies, therefore, need to consider the shift in target keywords.
Email Marketing
Consumers open emails with a personalised subject line at a 50% higher rate than those that do not – Yes Marketing
Personalised emails are a crucial way to reach out to your existing customer. Email marketing is old, but gold. It helps develop brand trust and a strong, loyal subscriber list.
50% of all emails are opened on a mobile device – Statista
Ensuring your emails are mobile friendly is crucial in obtaining and retaining a loyal customer base. Focusing on mobile compatibility is a central way to access more of your target audience. It is important to ensure your mobile friendly emails are the same high quality as those on a computer.
Pay-Per-Click (PPC)
At least 64% of internet users click on a Google Ad when seeking to purchase an item – HiveLife
A successful SEO strategy will help boost your website to the top of the rankings, but a PPC ad can do just the same. PPC ads are the quickest method to increase profit, as they provide high conversion rates.
PPC ads dramatically boost brand awareness by as much as 80% – Valve and Meter
PPC ads are placed in side bars, on google searches, and in social media feeds for a purpose; they are there to be seen! Even if potential customers scroll past your PPC ad, its placement will be sure to get your brand name stuck in their mind.
Web Design
88% of website users do not come back after a bad experience – HiveLife
Bad website experiences will result in low conversions and poor ROI. So, how do these happen? A positive user experience (UX) is often created by a high quality web design strategy. Creating an attractive and easy to navigate website will cut your bounce rate dramatically, encouraging potential customers to stay and explore. In addition, a very simple but influential factor on UX is load speed. Many browsers are impatient, if your page renders slowly then they are likely to click back to Google before your landing page materialises.
50% of online purchases are done using a mobile device – HiveLife
With 84% of UK adults owning a smartphone, creating a mobile friendly website is crucial. Each page and blog must render to a high quality imagery, regardless of the screen size.
Gaining knowledge on did you know facts about digital marketing is the first step in creating a high quality digital marketing campaign. If you need a helping hand, Audeo provides high quality digital marketing strategies personalised to your business. Book a free discovery call today to find out more.
