Top 5 Free Marketing SAAS Tools For Every SME

In the digital world of cloud computing, there are three main strands of the concept that every marketing team should know. They are Software as a Service (SAAS), Infrastructure as a Service (IAAS), and Platform-as-a-Service (PaaS). In truth, though, it’s the former that you are most likely to use for marketing purposes – not least […]

An Introduction to Google Analytics

In the world of digital marketing, data-driven decisions are the key to unlocking a campaign’s full potential. Here at Audeo, we believe that every CMO should look to incorporate Google Analytics. The SEO friendly free web analytics platform has the power to transform your entire strategy. Here’s all you need to know about the free […]

Government Investments And Grants For Small Business Startups

Government grants for small business startup

Let’s face it; financing is the biggest obstacle facing any modern small business startup. If you’re an aspiring entrepreneur that’s had their Eureka moment, there’s no greater frustration than knowing a lack of capital will stop you from achieving those goals. However, there’s no need to start waving the white flag just yet as a […]

How does Business Funding Work?

Whether you’re kickstarting your very first business to raise money or are an established entrepreneur business owner, you’ll likely need some source of funding in order to get your business up and running. Unless you have plenty of savings stored safely in a bank or money from your family and friends, you’ll need to look […]

Business Funding

The right type of funding can transform your business, but how do you know where to start? Sourcing business funding can be one of the trickiest aspects of growing your company, but it’s also one of the most important. Without adequate business finance, you won’t be able to expand your company and you may even […]

How to Apply for Seed Funding?

Are you a startup founder? The vast majority of companies will require funding in order to get started, but how do you find the right investors? Seed funding offers start-ups the opportunity to raising funds, secure funding, sometimes before they’re even operational.  For small businesses and entrepreneurs, seed capital can be critical. Giving you the […]

How Research and Development Tax Credits Work?

Research and development tax credits are designed to encourage and reward innovation and business growth. Aimed at companies that develop or enhance new products, processes or services, R&D tax credits can offset much of your research and development expenditure.  Despite the benefits R&D tax credits bring, few people are actually aware of them. Indeed, most […]

Brewery Funding

Funding for New Breweries New breweries registered in England and Wales face a myriad of challenges when they are starting out, but the biggest is funding. Getting a manufacturing business off the ground is not always easy, especially as craft beer breweries can be cash-hungry compared to other sectors. A traditional craft brewery has more […]

What Is A Non Executive Director And Why Are They Important?

Non-executive directors (otherwise known as NEDs) have been gaining prevalence as a useful business addition in all industries during recent years. From charities to marketing companies, we’re all realising the benefits that a team member like this can bring to our businesses. If you’re new to the concept, though, NEDs can seem daunting. This is […]

What are the benefits of a remote marketing director for a small business?

Digital marketing is a challenging field. The frontiers are shifting all the time, and staying up to date with all the latest developments can be a challenge, even for those who work on it full-time. Most company bosses, however, are too busy developing products and hiring new staff to keep up with the latest issues […]