Below we explore our top 6 tips in building a successful email marketing campaign. We can ensure that if you can tick off all of this list, you are going to be able to create a highly effective campaign that your customers are going to love.
1. Quality Email Addresses
When creating a killer email marketing campaign you must ensure that all of your emails are up-to-date and genuinely interested in what you have to offer. If everyone on your email list is engaged with your business then they are much more likely to refer you on to family and friends; building further connections is essential to the growth of your business.
2. Always Use Professional Email Marketing Platforms
When you are in the process of developing an email marketing campaign, always integrate it with one of the top platforms such as MailChimp or Active Campaign. These platforms are incredibly handy when it comes to designing, linking and sending your emails. The service that these platforms can offer can save your business hours by making the design steps simple and automating your emails to hundreds of contacts; also including a quick system to upload large lists of emails. By integrating with these platforms you are allowing your business to gain extra time in growing your business and thriving in other projects that you are working on alongside.
3. Make your template design recognisable as you. Personalise it!
Always make your template design unique and recognisable to your brand. As soon as your subscribers open the email, they need to instantly recognise it as you. By following your brand guidelines you are able to instantly connect who you are with your audience and become memorable to your consumers. Successful brands have always been seen as consistent, so make sure to follow in their footsteps.
4. Offer value to build a connection with your customers
When building content always include tips and help within your email. This shows your customers that you value them, and want them to have the best experience with what service you are offering. People who have subscribed to your business should always feel like they have a stronger connection with your brand and should be offered a more personal experience with the content that you deliver them.
5. Plan campaigns in advance
A vital step towards creating a successful campaign is to always plan it. Make sure you and your team know your goals; studies have shown that you are 42 percent more likely to achieve your goals if you write them down. This forces you to focus on the important parts of your campaign and is a highly efficient way in following your objectives. You must also make sure that you understand your audience and what content would be most captivating for them, by creating engaging content and stand-out headlines you are ensuring that your email will not be missed.
6. Evaluate, learn, and improve
Never put off evaluating the success of a campaign. When accessing your results you should look at all of the following:
Click-through rate
Open rate
Unsubscribe rate
Bounce rate
Forward/share rate
Conversion & complaint rate
By understanding where in the following measures you have gone wrong, you are able to direct your attention to the right place and ensure that changes are made. Noticing these mistakes means that you are strengthening the impact that you are having on your audience, which is the most essential part of your email marketing campaign.
